Michelle's Life in La-La Land

"這衣服/鞋子好好看, 是哪一家的啊?"
"你吃的那東西看起來好讚, 是在哪吃的啊?"

類似的問題相信每個人或多或少都問過或被問過

最近有個有趣的服務即將推出
讓你可以不但告訴別人你吃的穿的用的是哪個牌子
當你愛牌愛店的小小代言人!

Audi Q5 這系列廣告還蠻有趣的
主要不是說Q5甚麼功能比別人好
只是在跟大家說Lexus RX是菜市場車
在找車的時候真的很麻煩
小孩子還會認不出來哪輛是爸媽的車
(美國人是真的有這麼有錢喔!)

找車篇

放學篇

最近有很錯愕的發現自己被人從Facebook的好友名單上刪除嗎?
沒有的話很好! 表示妳的朋友都覺得妳比1/10個華堡重要!  

Burger King 前陣子在Facebook 有個app叫 Whopper Sacrifice
只要妳de-friend 10 個Facebook上的朋友
就可以得到coupon 換取一個免費華堡
 

Burger King這個promotional app還真的挺聰明的
看準很多人愈來愈受不了"friend"這個詞被濫用
這app提供大家一個刪除這些"friend"的藉口
是的也同時幫妳把這些人在你心目中的價值數量化< 1/10 華堡

純品康納今年初改新包裝:

恩沒錯! 不仔細看還看不出是純品康納呢!
想要帶給人新鮮果汁的感覺, 瓶口還很可愛的換成柳橙形狀
但第一眼看到我會以為他是target牌或其他private label

Starbucks VIA Ready Brew Instant Coffee

經濟不景氣
一杯$3-$4 的咖啡對許多人來說變成是能省則省的奢侈品
星巴克絲毫不放過這些變cheap的星巴克愛好者
新推出VIA 即溶咖啡系列
目前還在Test Market 階段, 只在西雅圖跟芝加哥銷售
為了測試廣告的效應, 西雅圖區完全沒任何廣告宣傳而芝加哥有戶外看板,試喝跟電視廣告宣傳
至於銷售通路:最初只在星巴克店面銷售, 現在進入Target 跟 Costco

這天我如往常的坐在客廳上網, 電視開著當背景音樂
這個廣告音樂勾起了我的興趣, 抬起頭來居然是Lincoln MKS 的廣告!

雖說她是要強調MKS採用的最新科技
但基本上從這個廣告跟音樂也可以感覺出Lincoln 開始想要吸引年輕一代的消費者的意圖
林肯轎車一向有高級尊貴的形象, 但同時也跟凱迪拉克一樣只吸引較高年齡層的顧客群
繼Cadillac CTS把目標年齡層降低之後,
Lincoln MKS 也以這個廣告試圖來達到擴展消費者族群的目的
這廣告也許可以吸引年輕顧客群的短暫注意,
但大家心目中根深蒂固的品牌形象我想很難短時間內被改變
哎還希望這個廣告不要把原來的主顧群嚇跑才好!

這個月Pepsi 在10個城市(註)選擇性推出Pepsi Natural
一種強調所有成分都是天然的可樂
(如瓶上所說的是由全天然的sparkling water, sugar, kola nut extract所製成)
Pepsi Natural 顏色比一般可樂較淡
價錢也跟所有強調天然或有機的產品一樣走premium 路線
至於味道跟香味呢? 我自己還沒試過
有個史丹花畢業叫Keacher的傢伙有詳細的實驗報告

註:首批銷售的城市包含: Chicago, Cleveland, Los Angeles, San Francisco, Seattle, Las Vegas, and New York

Though Dunkin' Donuts is not on the west coast, I've still been interested in observing its ad campaigns since we did the project on Dunkin' for the ad and promotion class.

In this difficult time, practicality is king.  Selling coffee?  Caffeine, that actually keeps you running, can help you make better sales than taste.  Now they don't talk about how good the coffee smell or taste anymore.  The only thing they want to say is: the coffee will help you through all these challenges!

In this campaign, Dunkin' uses the substitution of part of its name, (Dun)kin', for "can".  Obama called for changes and told us " Yes We Can!"  Dunkin' wants to tell us the same: Yes You Kin'! 

當consultant 不能再只是耍耍嘴皮子了

好吧! 就算是要呼攏客人也不能像Accenture 一樣被發現

When I first saw the long line outside of this store, I thought they had some big discount. But when I looked closely, I found that was a "Kwik-E-Mart"!

It's a store converted from 7-Eleven. It's basically a 7-Eleven with the store name in the Simpsons that carries Don't -nuts, Buzz Cola, and some Simpsons souvenirs other than regular convenience store products.

There is always a line, but visiting this store is definitely a fun experience. It's like a mini Simpsons theme park. So, remember to bring your camera with you when you visit Kwik-E-Mart!

A great example of Reverse Product Placement. However, I think they could carry more Simpsons merchandise to boost their sales. ( I noticed a lot of people are just looking and taking pictures in the store without spending any money.)

Recently found some interesting brand extensions

• Cheetos-flavored lip balm
• Diesel Jeans wine
• Starburst Bath & Body Collection
• The Red Cross radios

Though Service Sector is getting larger in our economy, most of our expenses are still spent in real products.
When do we purchase services?
haircut, massage, facial, what else? oh education is kinda service, too.
I had haircut about twice a year. It's still kinda luxury for me.

從KANEBO面膜開始
最近開始依賴網路購物
不過真的是很方便哪
從日本帶回來的面膜

Richard Branson is one of the leaders I admire most.
Who's Richard Branson?

Virgin people do/have/are:

An Inspirational Leader?
Herb Kelleher should be one.

A Culture of Commitment by Herb Kelleher 

Just read this book written by 鈴木敏文, the 會長 + CEO of 7-Eleven Japan.
In this book, he shared his experience and philosophy of management
and detailed the marketing principles of retail business. It should be
definitely helpful for the convenience store runners.

The perfect and most popular place of Taipei families' weekend outing...

The beef roll is tempting enough to satisfy parents and kids.
The warehouse is crowded enough to kill a full afternoon.