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Just read this book written by 鈴木敏文, the 會長 + CEO of 7-Eleven Japan.
In this book, he shared his experience and philosophy of management
and detailed the marketing principles of retail business. It should be
definitely helpful for the convenience store runners.
As for me, I think it is a little bit limited to the details of the shops.
Maybe need some efforts to connect them to the general marketing.
After all, this is written by 7-11 CEO, not by a marketing professor.
In this book, he shared his experience and philosophy of management
and detailed the marketing principles of retail business. It should be
definitely helpful for the convenience store runners.
As for me, I think it is a little bit limited to the details of the shops.
Maybe need some efforts to connect them to the general marketing.
After all, this is written by 7-11 CEO, not by a marketing professor.
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