Because their everyday items are very cheap.
a box of eggs for $0.99
6 sprouted wheat bagels for $1.69
a large bag of salad for only $1.29

They're smart enough to set these items at very low price to allure people's regular visit and sell them other expensive items.
Yeah, I'm smart enough to see through their strategy, but I still buy some pricey thing from them.
Their cereal is my favorite. I even brought one box of it back to Taiwan when I went back in winter break.
And, it becomes another reason I need to visit Trader Joe's regularly....

Ai~~ totally fell into their trap...


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